About Identity Games


Identity Games is an international award-winning game creator, producer and publisher. We are excited to show you our newest games. Please take a look around and enjoy!


Identity Games International originates from Rotterdam, the Netherlands. The company, founded by Albert Meuter and Emile Kalis, develops, manufactures and sells board games, card games and games with a modern technology twist. With offices in Hong Kong and Snohomish, WA, the company is working hard on expanding the business. Identity Games stands for innovation, creativity and high quality game products. The secret of a perfect game product is that players are intrigued, learn something, want to play the same game again and again and are able to play with the product for years. They never get bored.

Productions are managed from the HongKong office.

The company started in 1993 with developing custom made games as a tool of communication. Over the years, Identity Games has developed hundreds of different games. The most iconic projects were teaching children how to spend and save money, commissioned by the Dutch government, special editions of the original Monopoly game under license of Hasbro, and a game on Apple products for the employees of the tech giant. Creating custom made games is still an important business unit within the company.

On the retail side, Identity Games developed an impressive collection of award winning game products. Back in the day, the company created one of the first DVD board games, Wildlife; the first electronic game board for iPad, the GameChanger; and one of its biggest successes ever, Boom Boom Balloon, later on acquired by Spinmaster. This year, the Poopyhead game is expected to be one of the company’s bestsellers.

At this point, the creative people in the company spend most of their time creating puzzles and mysteries for a sensational new product, Escape Room – The Game, making the global trend available at home. The game will be out this Fall at Walmart. For the US market, the company partners with Spinmaster that has launched Escape Room – The Game at Gen Con in August 2016.

The most relevant US product line is called ‘Find It Games.’ The brand, acquired by the company in 2013, is an American evergreen and sold over 3 million copies over the years. Under the umbrella ‘Focus and Concentration,’ Find It Games do well at schools, among children and even in the backseat of your car. Identity Games USA sells their products to both specialty stores and mass retailers.

One of Identity Games’ shareholders is Dutch TV company Talpa, that developed the worldwide hit ‘The Voice of ...’. Since then, Identity Games has created many board games based on TV series.

Where technology becomes a more important part of toys and games in the future, the creative people of Identity Games will make sure more award-winning products are under development.